Durham College Public Relations

Ontario’s only fast-tracked Public Relations Advanced Diploma program

What is Public Relations?

Public Relations is defined in The Practice of Public Relations as being a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Careers in the public relations field include, but are not limited to, the following:

Agency

Work as a publicist, event planner or an account, promotions or marketing co-ordinator.

Corporate

Work in the entertainment, healthcare or any other industry as a communications specialist.

Non-Profit

Plan events, write stories, media releases and so much more as a communications specialist.

Freelance

Become your own boss by working as a freelance PR professional for companies and organizations.

Why Choose Durham College?

Durham College’s Public Relations program allows graduates to enter the workforce quicker and with all the skills they need to become successful practitioners. This fast-tracked program offers students the opportunity to learn about the industry within two calendar years while earning an Ontario College Advanced Diploma.

Students will:

  • Complete two placements – one non-profit and one corporate
  • Produce the alumni publication Reflections magazine
  • Learn Adobe Creative Suite programs like Photoshop, InDesign and Premier

Seats are still available. To apply, visit the Ontario Colleges website.

“Durham College’s fast-track Public Relations program prepared me for the workforce. The program provided me with relevant public relations skills such as writing, social media, event planning, and marketing while offering me the opportunity to grow as an individual.The program’s two field placements gave me real world experience before graduation making me marketable to future employers!”
Kirsti McNabney, 2015 Graduate

Written Communications

Media releases, feature stories, communications plans, critical paths

Social Media

Social media calendars, theory behind content creation, analytics

Visual Communications

Public service announcements, photography, graphic design, video production

Fundraising

Raise money as a class for second-year class trip and non-profit organizations

Field Placements

Non-profit placement in fourth semester and full-time corporate placement in fifth semester

Event Management

Plan and execute events with classmates for fundraising purposes

Begin Your PR Career with Durham College Today

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